FACEBOOK, an ally for professionals and companies

What began in 2004 like a net of internal communication for the students of Harvard, sum at the moment more than 1.000 million users at world level: if Facebook was a country, ould have more inhabitants than United States (300 millions) and it would be only below China (1.300 millions) and India (1.160 millions).

Also, it converted their creator - Mark Zuckerberg - who doesn't still complete 30 years, in possessor of a fortune that is calculated in 13.300 million dollars to the date.

In Chile, exist at the present time around 10 millions of users of Facebook, what means a penetration of more than 60%; it calculates very high in comparison with other countries like Peru that it has 8.6 million members, concentrating most of their users among people from 18 to 25 years.

A curious and only fact in the world, is that at the end of 2011, Chile had more users of Facebook (117%) that internet users. That is to say that 17% of Chilean in Facebook managed them to consent to the social net, in spite of not having a connection to Internet in its homes or works.

Beyond the colloquial interactions among family and friends, at the present time Facebook reports important advantages for the companies: interaction with the client, mark positioning, information and publicity, positioning and traffic toward the place web of the company and it can even become a sale channel, devises that it is still in diapers, at least in the Latin American countries.

To optimize the experience in the use of Facebook exist diverse profiles that can be used according to our necessities.

1. Page. Used by companies, personalities and organizations, are public and don't have followers' limit.

2. Groups. Contain users with similar interests, can be public or private, allow to get many users in little time but have a limit of 5.000 followers.

Also, besides the profiles specific applications exist to administer pictures, connections, events, notes and videos, among others.

After creating the page or group begins the content generation, what will make us visible before our digital public. The most basic form of creating content is through the "wall", where we will share states, pictures, connections, videos, questions, places, etc., stops then to receive those desired "I like", "to share" or other feedback forms with our contacts.

When we already get used to create content in a regular way to feed our page or group of Facebook, we will be able to use the applications to connect our profile with others of the social nets that we use: twitter, our blog through RSS, youtube, Linkedin, flickr and slideshare.

And continuing with the evolution, as experienced users of Facebook will be able to create virtual stores and to implement paid campaigns of publicity.

Considering all these elements can begin an action plan to diffuse our profession, our institution or our company, without never forgetting that the main objective of Facebook is the creation of communities, where should learn how to listen, to solve problems and to generate trust.